While the content and materials may differ only slightly in their appearance between a printed brochure or poster compared to a website or infographic, the major difference is the ability for digital marketing channels to provide interaction, engagement and conversion.
Mobile phones were originally designed so we could make calls on the go, but are nowadays used to connect to the internet, check emails, take photographs, update social media and much, much more. And as we undeniably live in a digital age, there is no escaping the need for digital marketing services.
While traditional offline materials can still be utilised as part of an effective, targeted campaign, it is the real-time monitoring and analysis afforded by digital mediums that helps to take it to the next level.
As well as helping to determine when, where and how you will target a campaign, successfully compiling and utilising available data is a key factor in assessing its performance. Being aware of variables such as what is being viewed, how often, for how long and how many sales are converted on the back of this is essential in order to drive the best possible campaign.
At EBBITT-MEDIA, we can help you to implement such data and analytics, combining it with the digital marketing services required to bring your ideas to life in the most effective manner, ensuring you reach your target audience, boosting brand recognition and significantly improving return on investment.